Wednesday, March 18, 2015

Use your society's blog as an advertisement


The Elgin County Branch of the Ontario Genealogical Society has put on it’s blog at  http://elgincountyogs.blogspot.com/ , two excerpts from the Talbot Times, its society's newsletter.

The first article is "Scots coming to Canada", and it can be found at http://www.elginogs.ca/Home/talbot-times-newsletters/talbot-times-1987-september

The second one is also from the newsletter, the December 1987 Talbot Times, and it look like the society page of the local newspaper St Thomas Daily Time.

This is an excellent idea to get people interested in your society. Treat the blog articles as if it a “lost leader’, like milk in a grocery store. Think of your webpage as a store, and put these articles on your blog, so that people can see what you can offer them. And don’t leave the same articles there, change them around to make it interesting to people.

To see how the Elgin County Branch has made their page an interesting ‘go to’ page, go to http://www.elginogs.ca/Home



Check the Canadian Week in Review every Monday morning for the latest in Genealogy, Heritage, and History news in Canada.

If you missed last week’s edition, it is at http://genealogycanada.blogspot.com/2015/03/canadian-week-in-review-16-march-2015.html
 
It’s the ONLY news blog of its kind in Canada!

It has been a regular post every Monday morning since April 23, 2012.

1 comment:

Mike More said...

It's actually the blog of the Elgin County Branch of the Ontario Genealogical Society